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New Store Opening Hub

Brand: Anthropologie

Year: 2024

Audience: New Store Opening Team Leaders, Home Office Support Team

My Role: eLearning Development, Copywriting, Project Management, Instructional Design. 

Tools Used: Contentful, Adobe Suite
 

Strategic Objective​​: With 18 store openings slated for 2024, Anthropologie faced challenges in standardizing its New Store Opening process. The goal was to develop a centralized hub that would: 

  • Align cross-functional teams

  • Streamline communication & routines

  • Enhance operational efficiency

  • Ensure consistent execution across all new locations

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Challenges Identified​: The overall challenge was the lack of organization and standards such as:

  • Dispersed Resources: Training materials and operational tools were scattered across multiple platforms leading to confusion and inefficiencies. 

  • Siloed Operations: Lack of coordination among team leads resulted in communication breakdowns. 

  • Inconsistent Processes: Variability in store opening procedures affected scheduling, payroll, and onboarding. 

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Research & Collaboration

  • Stakeholder Engagement: Conducted interviews and workshops with over 15 Subject Matter Experts (SMEs) from both field and corporate teams over a two-month period.

  • Continuous Feedback Loops: Established regular touchpoints before, during, and after store openings to gather insights and iterate on the hub's content and functionality.

  • Cross-Functional Alignment: Collaborated with departments such as Operations, Store Leadership and Visual Merchandising to ensure the hub met diverse needs.

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Design & Development

  • Centralized Contentful Integration: Utilized Contentful to house all NSO resources, ensuring easy access and version control.

  • Role-Specific Dashboards: Created dedicated pages for each team lead role, outlining responsibilities, timelines, and key resources.

  • Interactive Elements: Incorporated visual aids and interactive overlays to enhance user navigation and engagement.

  • Supplementary Materials: Developed a comprehensive guides such as; Scheduling and Zoning, Daily Lead touchpoints, 12-Week Timeline, and Pre-Turnover Agendas. 

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Impact & Results

  • Improved Alignment: Centralized resources led to better coordination among departments, reducing communication breakdowns.

  • Enhanced Consistency: Standardized processes contributed to smoother store openings and clearer role definitions.

  • Positive Feedback: Early store openings reported improvements in payroll management, associate onboarding, and employee engagement activities.​

Strategic Significance

  • Needs Assessment: Identified and addressed gaps in the NSO process through stakeholder collaboration.

  • Customized Learning Paths: Developed role-specific resources to cater to diverse team needs.

  • Scalable Solutions: Created a framework adaptable to future store openings and organizational growth.

  • Continuous Improvement: Established feedback mechanisms to ensure the hub evolves with user needs

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